Good morning from the mountains of Cambridge, Vermont! As is typical of near spring here in the Green Mountains, we have had perfect sunny days and our share of rain and clouds too. I find myself in the midst of early spring fever and rearranging and cleaning my spaces both at home and here at the Brown and Jenkins coffee roastery. Since spring is such a great impetus for change, I'm choosing to start today with a crisp cup of Costa Rican Tarrazu and some thoughts on changes in behavior among coffee drinkers and consumers.
Has the economy changed your coffee drinking habits? According to a recent edition of Specialty Coffee magazine, there has been a shift more than a change. A poll done by Brand Keys finds that, while folks are not willing to give up their favorite gourmet coffee, they are far more likely to brew it at home. The $4 cup of coffee is being replaced by making that specialty cup at home by an increase of 5% over last year.
I have to agree. The loyalty and growth of members in our Coffee Break Club supports that finding. And why not? Sure, it's fun to meet a friend over coffee at the local café, but when you are on the run, and watching your budget, it might make sense to brew your favorite blend at home, toss it in a travel mug and save your self a few dollars a day.
Do you fit into this evolving gourmet coffee trend? Or have you stuck to a different routine? Does the change in weather (at least for those of us in the north) have any effect on how you enjoy your cup of coffee?
My routine is pretty much the same, although the view outside my window has morphed from snow covered hills to greenery. If you haven't enjoyed this view—stop by. You are always welcome to watch Glenn roast coffee beans, or just sit, chat and enjoy the view.
Until our next cup,
Sandy Riggen
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