Happy New Year 2010!
Where did you drink your first cup of coffee of 2010? Maybe you're enjoying it here with me as you sit down to your lap top to get your morning news. Some folks stop by a coffee shop like mine for their first cup of the day, while others pre-set their at home coffee maker the night before.
I ask because recent statistics from the National Coffee Association show that about 5% more coffee drinkers are brewing their coffee at home instead of at their local coffee shops. At 80%, this is the highest level of at home coffee consumption in the past seven years. In this economy, I applaud anyone who takes control of their finances by taking simple steps like this. Ironically, the percentages of people who still drink coffee haven't changed much at all. Just their coffee drinking habits.
This is definitely reflected in the number of people enrolled in our coffee club.
Here's another change I notice in the local and out of state visitors that frequent our roastery. More people are choosing to use our mugs, or their own travel mugs instead of the disposable paper cups. A decade ago, that was not the case. Yet another symbol of the changing times as we start 2010.
No matter where you drink your coffee, make it a new year's resolution to try something new. Try the five star Smugg's Brew that we create especially for Smuggler's Notch Ski Resort, or the mouth watering North Country Blend with its bittersweet hint of French Roast.
Until our next cup,
Sandy Riggen
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